Notes from the workbench.
What I'm learning about AI, building, design and running a one-person studio. Practical stuff, written the way I'd explain it to a friend over chai.
AI didn't replace designers — it replaced the boring parts
Resizing, versioning, mockups, first drafts. The judgement calls are still entirely yours, and that's where the value moved.
ReadBuilding a CRM people actually use
Most CRMs fail because they're designed around the database, not the salesperson. Start from the daily workflow instead.
ReadThe one-person studio stack
Every tool I use to cover design, development, video and content on my own — and the three I'd drop tomorrow.
ReadTemplate or custom build? An honest comparison
A template is the right answer more often than agencies admit. Here's the line where it stops being the right answer.
ReadAutomating the work you hate first
Don't start with the impressive automation. Start with the twenty-minute task you do every single morning.
ReadGlass, depth and restraint
Why translucent interfaces work when there's something worth seeing behind them — and look cheap when there isn't.
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If something here is relevant to what you're building, I'm happy to go deeper over email.